Trade Circulars

Date: December 11, 2017
Ref: TC/DSF2018/11-12/17

DGJG Group Promotion Mechanism for Dubai Shopping Festival 2017-‘18

Dear Valued Members,
Greetings from Dubai Gold & Jewellery Group!

We are pleased to inform you that DGJG will be conducting a grand group promotion for the 23rd edition of Dubai Shopping Festival which extends from 26 December 2017- 27th January 2018 (33 days). Please find below the campaign mechanism and other finer details of the campaign.

 

DGJG GOLD & JEWELLERY RAFFLE PROMOTION

33 Kilos of Gold to be given away in the raffle draws among 100 winners this DSF

 

Promotion mechanism:

  • Coupon eligibility: Gold jewellery purchase of AED 500 to be eligible for one raffle coupon, diamond jewellery purchase of AED 500 to be eligible for two raffle coupons form participating outlets
  • Promotion period – 33 days: 26th December- 27th January 2018
  • Total prize – 33 kilos (to be given away in raffle draws)
  • Total Number of winners: 100 (DAILY 3 WINNERS – ½ Kilo, ¼ kilo, ¼ Kilo , on the final day 1 winner of 1 kilo)
  • Final day additional prizes – Tola Bars to 3 winners

 

Financials:

  • Cost per coupon: AED 5
  • No of coupons per booklet: 100
  • Minimum purchase required by retailers for participation: 500 coupons

The DSF 2017-18 mega jewellery promotion is open for DGJG members only (as a mandate from Dubai Festival & Retail Establishment), therefore we request you to kindly renew your membership to participate in the promotion. Attached here with the Membership Renewal form and Participating Outlet registration form

 

Membership renewals:
DGJG membership for the year 2018 renewal per store AED 2000 (if you were already a DGJG member in 2017)

  • DGJG New membership: AED 2500 (if you were never a DGJG member)
  • Cost of minimum raffle coupon purchase per participating store: AED 2500 (5 booklet)
  • VAT: 5% VAT will be applied on the membership renewal from 1st January 2018

 

VAT

  • Purchases prior to 31st December 2017: Kindly note, DGJG shall not be charging VAT for raffle coupon purchases prior to 31st December 2017 even though the coupon distribution to consumers and subsequent raffle draws take place in 2018. If the tax authorities demand VAT on raffle coupons at a later date, DGJG reserves the right to collect such VAT from the retailers.
  • Purchases after 1st January 2018: 5% VAT will be applicable on the raffle coupon purchase post 1st January 2018

 

POS/ BTL marketing Material:

DGJG will be providing POS/ Branding materials free of cost to decorate the participating retail outlets.

 

Raffle coupon collection:

DGJG will be placing 65 raffle coupon collection boxes across Dubai from which the raffle coupons will be picked up by our collection agents (Team Aramex) for daily draws. If there are no common raffle boxes near your store, you may use your own box to collect the coupons within the store and deposit the same into our common raffle boxes.
If you do not have your own boxes, DGJG will be providing acrylic boxes (which can be placed inside your shops to collect coupons from consumers). Shop representatives could deposit these coupons in the common raffle boxes for collection by 4.30 pm every day. The acrylic boxes are available at DGJG office at a deposit of AED 250 (refundable upon returning the boxes in good condition after the festival)

Members interested in participating in the DGJG DSF 2017-18 Campaign are requested to please confirm their participation by filling attached forms and forwarding it to the Group Office on jovie@dubaicityofgold.ae, hakim@dubaicityofgold.ae no later than 23rd December 2017. For any further clarifications with regards to the same, please feel free to contact us on 04-2291188.

 

‘City of Gold Coin’

Dubai Gold & Jewellery Group will be launching a special souvenir gold coin in concurrence with Dubai Shopping Festival 2018. The coins would be of 999 purity and will be available for purchase from retail jewellery stores, Dubai DutyFree, In-flight stores etc. in two denominations.

 

Please find below the specific details of the coin:
The coin to be launched in two denominations:

  • Gram denotations : 4 grams , 8 grams
  • Purity: 24 ct. (999)
  • Size (diameter): 4 gram – 21 mm, 4 gram – 22 mm
  • Packaging – Exclusive packaging with specific theme

 

Retailers may purchase the coins from DGJG office from 24th December onwards on cash/current dated cheque basis

Minimum purchase quantity: 10 pieces

  • VAT: If the tax authorities demand VAT on the making charge or value of the coin, DGJG reserves the right to collect such VAT from the retailers.

 

Kindly visit our website and social media channels for regular updates

Facebook – https://www.facebook.com/mycityofgold
Instagram – http://instagram.com/mycityofgold
Website – www.dubaicityofgold.com

We look forward to your participation in DGJG DSF 2017-18 Campaign.

Thanks & Best Regards,
Marketing Sub-Committee – Dubai Gold & Jewellery Group