The Dubai Jewellery Group (DJG) plays a critical role in representing the gold and jewellery trade with various stakeholders and across multiple forums – both locally and internationally. Our strategic affiliations are developed with the government and private sector, while keeping your business interests in mind. Through our concerted efforts, we aim to redress industry grievances both with the government and private sector.

We represent the trade by lobbying with various government and international organizations. We often act as an intermediary between the trade and government organizations to facilitate the implementation of various regulations, best practices and other guidelines for the industry. We lobby to resolve industry issues by assisting the relevant departments in policy formulation, implementation of regulations and disruption of the undesired activities in the trade.

DJG is closely associated with Department of Tourism and Commerce Marketing (DTCM), Dubai Customs, Dubai Central Laboratories- Dubai Municipality, Dubai Exports, Emirates Standardization & Metrology Authority (ESMA) Dubai Economy, Dubai Festival & Retail Establishment (DFRE), Consumer Protection Department , Department of Criminal Investigation – Dubai Police, Securities Industry Regulatory Authority (SIRA), Dubai Multi- Commodities Centre (DMCC) etc. to ensure that our members receive appropriate support and assistance from the group for better hearing and redressal of their concerns by various government organizations.

DJG takes an active lead in organizing large retail promotion campaigns that redefine the concept of winning while purchasing your favorite piece of jewellery. The Group has been associated with Department Tourism of Commerce Marketing (DTCM) to envisage and execute the most sought-after jewellery promotion campaigns over the years. Our city-wide promotion campaigns enable retailers to ensure lavish footfall into their stores and promises them heavy sale seasons. We have been a key sponsor of the Dubai Shopping Festival since its inception in 1995. Over the years, DJG has given away 900 kilograms of gold as prizes during the mega gold and jewellery promotions. These massive promotions unite the gold and jewellery trade under one umbrella to offer the best to our customers from across the globe.

Participation in the retail jewellery campaigns organized by DJG is a key benefit offered to our member jewellers. The retail jeweler’s participation fee is waived off and the promotion is solely executed by DJG.

DJG acknowledges training & development to be the key to success; we believe imparting knowledge parting is one of our key responsibilities to enable our members to face challenging times and to ensure that their key personnel add adequate value to their organizations. We organize various training programs in conjunction with industry experts. These programs are offered at exclusive discounted rates to our members.

There are five major areas of training:

1. Soft-skill Training:
This includes training on leadership programs, team building, emotional intelligence, etiquette & personnel grooming.
2. Product Training:
These are offered by renowned diamond laboratories such as GIA, IGI, SGL etc.
3. Digital Marketing Training:
This includes training on usage of social media in medium and small businesses.
4. Visual Merchandising Training:
This includes training on best practices in store display, POS, merchandising, etc.
5. Other Training:
We have partnered with international AML training and consultancy firms to provide customized training modules and workshops for sales teams, compliance officers, finance, and IT professionals. We also conduct periodic seminars on prevention of theft, security systems, optimum use of CCTV etc.