Dubai Gold & Jewellery Group introduced the Electronic Retail Jewellery Price Display Boards under the guidance of Consumer Protection Department to ensure uniformity and transparency in the retail jewellery pricing across the retail jewellery outlets of Dubai. These screens were implemented under the directives of Commercial Compliance & Consumer Protection Department to help tourists and residents to identify the ‘Suggested Retail Jewellery Price’ prevailing in Dubai at a given point in time. The prices are given in AED for each gram of 18 ct, 21, ct, 22 ct & 24 ct. at retail level. DGJG members could purchase the electronic price display unit (which is centrally controlled and updated 3 times every day (9 AM, 3 PM, and 8 PM in concurrence with the fluctuations in the international bullion market) from DGJG office. Over 350 retail jewellers across Dubai have installed the retail price display screens and it is proven to be a great tool to achieve customer confidence.