Dubai Shopping Festival

DGJG has been a Key sponsor of Dubai Shopping Festival since its inception. Over the years, DGJG has given away 683 kilos of gold as prizes. Year –on-year, this massive promotion campaign is organized by DGJG to have one integrated umbrella promotion unifying the entire Dubai gold and jewellery industry during the festive season of DSF and leverage on economies of scale for advertisement and marketing purposes. This helps in acquiring a bigger piece of the shopper’s DSF spending budget towards gold & jewellery vs. other competitive products.

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