3rd Dubai city of gold conference

Power Point Presentations

The Group’s third conference was held in the Emirates Towers Hotel, Dubai on 21 and 22 February 2005 .

The success of the 2nd Dubai “City of Gold” Conference in 2004, inspired us to organize the 3rd Dubai “City of Gold” Conference – 2005 on a larger scale with the support of leading organizations and is already attracting eminent speakers to come together on a common platform to promote and discuss the gold and jewellery trade.

Organized with the active support and participation of global industry leaders , including AngloGold, World Gold Council, Diamond Trading Company, Platinum Guild, Credit Suisse, Scotia Mocatta, Commerzbank, National Bank of Dubai, DMCC and Standard Bank, Emirates Airlines, American Express, Fiera Di Vicenza, Transguard, sisma, Omega, IGI, HRD, ABN Amro we expect the 3rd Dubai “City of Gold” Conference to build on previous year’s experience and to explore new and exciting areas that effect us all in the trade.

The umbrella theme for the 3rd Dubai “City of Gold ” Conference – 2005 was “Marketing” which comprises three elements

The Group’s third conference is scheduled to be held in the Emirates Towers Hotel, Dubai on 21 and 22 February 2005 .

The success of the 2nd Dubai “City of Gold” Conference in 2004, has inspired us to organize the 3rd Dubai “City of Gold” Conference – 2005 on a larger scale with the support of leading organizations and is already attracting eminent speakers to come together on a common platform to promote and discuss the gold and jewellery trade.

Organized with the active support and participation of global industry leaders , including AngloGold, World Gold Council, Diamond Trading Company, Platinum Guild, Credit Suisse, Scotia Mocatta, Commerzbank, National Bank of Dubai, DMCC and Standard Bank, Emirates Airlines, American Express, Fiera Di Vicenza, Transguard, sisma, Omega, IGI, HRD, ABN Amro we expect the 3rd Dubai “City of Gold” Conference to build on previous year’s experience and to explore new and exciting areas that effect us all in the trade.

The umbrella theme for the 3rd Dubai “City of Gold ” Conference – 2005 is “Marketing” which comprises three elements

The Global Jewellery Marketing – Dubai Initiative

The “Dubai Initiative” an active topic of discussion for the gold and jewellery industry worldwide. In fact, our international presence is now firmly recognized with Dubai Gold & Jewellery Group elected to chair the Marketing Strategy Commission of the World Jewellery Confederation (CIBJO).

This is project created resources from all over the world to launch a global campaign and position Jewellery category on top of consumers mind especially the youth

Our Call to modernise the industry with the help of all parties involved in the trade will be further endorsed in the forthcoming Conference as we seek to further establish the “Dubai Initiative”.

Announcements will be made in the forthcoming Conference as to how we are seeking to further establish key developments in our sector, in the region and with various key industry organizations and government bodies.

Success of Branding – Jewellery and Watches

The issue of brands versus unbranded products, in this sector, an important and specialized issue was addressed at the conference, stressed on how both products have targeted audiences that will grow each segment. Marketing insights and analysis were shared at the conference with specific focus on what are the trends for the coming year’s purchases.

Tourism Potential – Tourism and Jewellery

Tourism in Dubai is a rapidly developing phenomenon with estimated targets of 12 million tourists coming to Dubai by 2014. With approximately 90% of the current five million tourists who come to Dubai every year visiting a gold and jewellery outlet this part of the conference will discuss strategies to target your specific tourist categories to more effectively increase sales and to benefit from this population influx that will affect Dubai as a whole.

Tourism and promoting Dubai “City of Gold ” will go hand in hand over the coming years and will play a significant role in developing Dubai as an internationally recognized Gold and Jewellery destination.

Email: conference@dubaicityofgold.com

Telephone: +9714 2291188
Fax: +9714 2268883

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