Dubai Gold and Jewellery Group announces the mega jewellery promotion for Dubai Shopping Festival 2017-18
• ‘33 kilos gold to be won in 33 Days’ promotion
• 100 winners in 33 days
• Three winners everyday with a chance to win up to 1 kg gold everyday
DUBAI: Dubai Gold and Jewellery Group (DGJG) announced their mega jewellery promotion for the 23rd edition of Dubai Shopping Festival, which will run from 26th December to 27th January 2018. Unveiling the promotion at a press conference held at Conrad Dubai Hotel, Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) said that in this edition of DSF, gold buyers stand a chance to win up to 33 kilos of gold in 33 days.
Dubai Gold & Jewellery Group also launched the ‘Dubai City of Gold’ coins to offer consumers a chance to purchase gold for investment purpose. These coins are available in 24 karat. Dubai Gold & Jewellery Group has partnered with it’s long term minting partner Emirates Gold (one of the leading good delivery refiner) to mint these special edition gold coins.
The exciting promotion was revealed in the presence of Laila Suhail, Permanent Board Member, Dubai Gold & Jewellery Group and CEO, Strategic Alliances and Partnerships Sector, DTCM & Entities, Abdalla Hassan Al Ameeri, Director, Raffles & Promotions, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), and the organisers of Dubai Shopping Festival. The press conference was also attended by the Chairman, Tawhid Abdullah and other Board Directors of Dubai Gold & Jewellery Group..
Outlining the promotion mechanism Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) stated that every day three lucky shoppers will be rewarded at the daily draw that will be held at 8pm at Deira Gold Souk. The first prize winner will receive 1/2 kg gold, the second and third lucky winners will take home 1/4 kg gold each. In all, there will be 100 lucky winners over the 33 days of DSF celebrations receiving gold prizes worth around AED 5 million.
Customers who purchase gold jewellery worth AED 500 will be entitled to one raffle coupon and customers who purchase diamond jewellery, pearl or watches worth AED 500 get two raffle coupons to take part in the daily raffle draws. Raffle coupons will be provided by all the participating jewellery outlets, kiosks during Dubai Shopping Festival.
“The Dubai Shopping Festival is one of the most sought-after events which people from all over the world look forward to; Dubai Gold & Jewellery Group’s strategic association with the festival has been growing from strength to strength over the years. We have always been complementing the DSF initiatives with spectacular jewellery promotion campaigns. We are very happy to state that our gold promotion is one of the major highlights of the festival and the gold winnings have made a huge difference, financially, in the lives of many of our winners. This year, we hope for an impressive sale season as the gold price is at very affordable levels. We look forward to welcoming shoppers from all over the world to have the best jewellery shopping experience and win kilos of gold which may turn around their lives,” added Mr. Tawhid Abdullah.
Abdalla Hassan Al Ameeri, Director, Raffles and Promotions, DFRE, said: “As one of our key raffle prize partners, the Dubai Gold and Jewellery Group has once again come forward to help keep up the momentum this DSF and the expectations of shoppers by organising yet another rewarding initiative – the daily gold mega raffle. We expect thousands of visitors to arrive in the Dubai during DSF to grab the special offers from participating gold and jewellery outlets, in addition to enjoying the exciting events and picking up more bargains in this annual shopping extravaganza.
“We are also confident that the daily gold raffle will give a timely boost to the retail sector, one of the pillars of Dubai’s economy. In fact, the continued crucial support of the Dubai Gold and Jewellery Group towards the Dubai Shopping Festival is a reflection of the unshakeable confidence they have in the Festival and also the benefits it brings to their business. And as we prepare for the 23rd edition of the festival, we can assure you that it will justify their trust and investment.”
Mr. Chandu Siroya, Vice Chairman of DGJG who was also present during the press conference stated that the success of the previous editions of the Group’s DSF promotion campaigns have been instrumental in more retailers coming forward to associate with this year’s promotion as well.
About Dubai Gold & Jewellery Group
Dubai Gold & Jewellery Group (DGJG) is a trade body for the gold and jewellery industry of Dubai with more than 600 members representing the entire gamut of the gold trade, including bullion, jewellery manufacture, wholesale & retail. This not-for profit trade body was formed under the patronage of the Dubai Department of Economic Development to support the first edition of Dubai Shopping Festival back in 1996. Since its inception, the group is committed to developing and sustaining Dubai’s status as the ‘City of Gold’ and the ‘Jewellery Destination of the World’. DGJG represents the interests of the fraternity through liaising with government organizations and spearheading various member beneficial initiatives. DGJG has been a strong supporter of Dubai Shopping Festival. Since the first edition of DSF, the group has given away over 900 kilos of gold in promotions over past 22 years.
For more information, please contact Mr. Tomy Joseph, General Manager, DGJG – 0554417919